Among all the outdoor advertising media, tram advertising is considered as one of the best and the most effective ways to promote your products and services.
In 2006, JCDecaux Cityscape, Hong Kong’s Nº1 street furniture advertising company, first introduced the advertising concept – “Icons of Hong Kong” for Tramcars; and today, they have successfully transformed 140 Tramcars to truly attractive and accountable medium. The whole Tramcars advertising format bolsters brand presence in prime business and shopping areas on Hong Kong Island over 15 times per day. It is widely perceived to be stylish, chic and prestigious.
Established in 1988, POAD has evolved into a pioneering force in Hong Kong’s outdoor advertising industry that consistently reshapes the city’s advertising landscape, combining experience with innovation to provide solutions across a wide spectrum of media featuring billboard, tram shelter, tunnel, harbour sign and more.
As the exclusive media contracting agency of tram shelters since 2004, POAD transformed the former bare stations into prestigious "Advertising Stages in the Middle of the Road" that guarantee incredible exposure at the beating heart of HK.